Marketing
Newsletter
3 min read Updated 13 Nov 2026
Contents
A newsletter helps you build your own audience of people who want to hear about your upcoming events. Visitors sign up on your profile page and buyers can tick a box at checkout – then you send campaigns to the list.
Turning on the newsletter
- Open Announcements. Click Announcements in the organizer menu.
- Start the newsletter. In the Starta ett nyhetsbrev (start a newsletter) box, click Aktivera nyhetsbrev (activate newsletter).
- Done. A contact list called Nyhetsbrev (Newsletter) is created and placed at the top of your lists. From now on, people can sign up.
Each organisation has one newsletter. If you want more audiences, create ordinary contact lists alongside it – see Campaigns and contact lists.
How people sign up
On your profile page
Your public profile shows a Newsletter from [your organisation] section. Visitors enter their name, email and phone (optional) and click Prenumerera (subscribe). The form also explains that their details are shared with you for email and SMS campaigns and that they can unsubscribe at any time.
At checkout
Once the newsletter is turned on, checkout for your events shows a box saying Yes please, I'd like newsletters from [your organisation]. The box isn't pre-ticked – buyers choose for themselves. A buyer is added to the list when their purchase has been paid, with their name, email and phone number.
Tip
Link to your profile page from your website, Instagram bio and posters with a line like "Be the first to know when tickets go on sale". It's the easiest way to grow your list.
Sending a newsletter
The newsletter is an ordinary contact list, so you send to it just like any other list:
- Open the Nyhetsbrev list under Announcements.
- Click Send broadcast and choose Email (template), Email (plain text) or SMS.
- Send. Read more about templates in Email templates and about costs in SMS campaigns.
You can also add contacts by hand or import them, but only add people who have agreed to receive your newsletter.
Unsubscribing
Every campaign includes an unsubscribe link to /avprenumerera. Ticsie automatically makes sure that anyone who has unsubscribed gets no further campaigns, even if they're still in the list – so you don't need to clean the list yourself. Read how it works for recipients in Newsletters and unsubscribing.
Frequently asked questions
Are all buyers added to the newsletter automatically?
No. Only buyers who tick the box at checkout are added, and only once the purchase has been paid.
Where do visitors find the sign-up form?
On your public organizer profile at ticsie.se/arrangörer/ followed by your organisation's address. Visitors can reach it via your organisation name on your event pages.
Can I turn the newsletter off?
Yes. Open the Nyhetsbrev list, click Edit and choose Ta bort lista (delete list). The sign-up form on your profile page and the checkout box disappear – but so do all contacts in the list, and this can't be undone. If you want to keep the contacts, copy them into another list first with the quick import.
Can I move subscribers over from another system?
Yes, with Import from JSON in the list – as long as those people have agreed to receive your newsletter.