Marketing
Campaigns and contact lists
4 min read Updated 13 Nov 2026
Contents
Under Announcements you build contact lists and send email or SMS to them – for example to past buyers when you launch a new event. This article covers lists, importing contacts and how a campaign is sent.
Creating a contact list
- Open Announcements. Click Announcements in the organizer menu. You'll see your Contact Lists.
- New list. Click + New list, give the list a name under List name * – for example "VIP customers" or "Volunteers" – and click Create list.
- Add contacts using any of the methods below.
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Adding contacts
One at a time
Fill in a name (required), email and phone under Add contact and click Add. A contact without an email only receives SMS, and a contact without a phone number only receives email.
Quick import from events and lists
With Snabbimport från evenemang & listor (quick import from events and lists) you pull in names, emails and phone numbers from the buyers of your events (paid orders) and from your other lists. Choose your sources and how to combine them:
- Minst en källa (at least one source) – everyone found in any of the sources.
- Alla valda källor (all selected sources) – only people found in every source, for example those who bought tickets to both the spring and the autumn concert.
Before importing, you'll see how many contacts are new. Contacts already in the list (same email) aren't added again.
Import from JSON
If your contacts are in another system, paste them under Import from JSON as a list with name, email and phone:
[
{"name": "Anna Andersson", "email": "anna@example.com", "phone": "0701234567"},
{"name": "Erik Ek", "email": "erik@example.com"}
]
Cleaning and targeting a list
- Exclude from events & lists removes everyone in the list who appears in the sources you choose. Perfect for not sending a reminder to people who have already bought a ticket.
- Remove on a row removes a single contact.
- Remove all empties the list. This can't be undone.
Sending a campaign
- Open the list and click Send broadcast.
- Choose a type (see the table) and write or select the content.
- Confirm. You'll see how many recipients the campaign will reach before you send. Emails are queued and go out shortly.
| Type | Best for | Limits |
|---|---|---|
| Email (template) | Polished mailings with images and buttons. See Email templates. | The subject line comes from the template. |
| Email (plain text) | Quick, personal messages in Ticsie's standard layout. | Subject up to 200 characters, message up to 5,000 characters. |
| SMS | Short, important updates, such as a changed door time. | Costs 1 kr per SMS segment per recipient. See SMS campaigns. |
Every campaign sent from the list appears under Sent campaigns, with subject, type, number of recipients and date.
Unsubscribes and consent
Every campaign includes a link that lets the recipient unsubscribe (/avprenumerera). Anyone who has unsubscribed receives no more campaigns through Ticsie – this is handled automatically, even if the person is still in your list.
Note
You're responsible for having the right to send marketing to the contacts in your lists – for example because they subscribed or are your customers. Read more in Agreements, terms and personal data.
Frequently asked questions
Can I email everyone who bought a ticket to an event?
Yes. Create a list, use the quick import and choose the event as the source. Then send the campaign to the list.
Why do fewer people receive my campaign than the list contains?
Email only goes to contacts with an email address and SMS only to contacts with a phone number. People who have unsubscribed are also excluded.
Can I import from Excel?
Not directly. Convert the list to JSON with name, email and phone and paste it under Import from JSON.