Marketing
Email templates
3 min read Updated 13 Nov 2026
Contents
Email templates let you build attractive mailings with headings, images and buttons – no HTML required. Build a template once and reuse it for as many campaigns as you like.
Creating a template
- Open your templates. Go to Announcements → Email Templates.
- New template. Click + Ny mall (new template), or start from a ready-made template in the library (see below).
- Name and subject line. Fill in Mallens namn (template name) and Ämnesrad (valfritt) (subject line, optional). The subject line is what recipients see in their inbox. If you leave it empty, the template name is used as the subject – so it's worth filling in.
- Build the content. Add blocks and drag them into the order you want.
- Preview and save. Click Förhandsvisa (preview) to see how the email will look, then Save.
The blocks
| Block | Used for |
|---|---|
| Heading | Headings and subheadings. |
| Text | Body text with bold, italic, strikethrough, bullet and numbered lists, and links. |
| Image | Upload an image (max 2 MB) or enter an image URL. Add alt text – it's shown if the image doesn't load and helps people using screen readers. |
| Knapp (button) | A clear button with its own text and link, for example "Buy tickets" leading to the event page. Colour, text colour, corner radius and alignment can be changed. |
| Avdelare (divider) | A line between sections, with adjustable colour and thickness. |
| Mellanrum (spacer) | Space between blocks, with adjustable height. |
Each block has buttons to move it up or down, duplicate it, open its settings and remove it.
Styling the whole email
Under E-postinställningar (email settings) you choose the email background colour, the content area background colour and the maximum width (400–800 px). A maximum width of around 600 px works well in most email clients.
Tip
Use a button for the one thing you most want readers to do. Point it at an affiliate link named, for example, "Newsletter" – then you'll see exactly how many visits and purchases the email produced.
The template library
Under Mallbibliotek (template library) you'll find ready-made templates from Ticsie. Click Kopiera och anpassa (copy and customise) to get your own copy that you can change freely. You can also copy your own templates with Copy – for example to make a new version for next season.
Sending with a template
- Open the contact list under Announcements and click Send broadcast.
- Choose Email (template). Pick the template under Choose template. A preview is shown.
- Send. Confirm the number of recipients and send.
An unsubscribe link is added automatically at the bottom of every campaign. Read more about lists and recipients in Campaigns and contact lists.
Frequently asked questions
What subject line will the email have?
The subject line you set in the template. If it's empty, the template name is used.
Can I send a test email to myself?
Create a contact list containing only yourself and send the campaign to it. The preview in the editor also shows how the email will look.
Do campaigns I've already sent change if I edit the template?
No. Changes only affect campaigns you send afterwards.
Why does the email look slightly different in different email apps?
Email apps render HTML in different ways. Keep the layout simple, use alt text on images and check the preview.