Marketing
SMS campaigns
3 min read Updated 13 Nov 2026
Contents
SMS is the fastest way to reach your attendees with important news, such as changed times or a last-minute reminder. Here's how to send one, how long it can be and what it costs.
Before you start
- Billing details. SMS is invoiced afterwards, so you must have filled in your organisation name, organisation number and address under Settings → Fakturainformation (billing information). If they're missing, you'll see a warning and won't be able to send. See Settings for your organisation.
- Phone numbers. SMS only goes to contacts in the list who have a phone number. See Campaigns and contact lists.
Sending an SMS
- Open the list. Go to Announcements, open the contact list and click Send broadcast.
- Choose SMS. Click the SMS tab. You'll see how many contacts have a phone number.
- Write your message. Below the SMS message field you'll see a live count of characters, segments and what the campaign will cost.
- Confirm. The confirmation box shows segments per SMS, number of recipients and Total cost. Click Skicka (send).
Note
An SMS campaign can't be stopped or undone once you've clicked send, and the invoice is created immediately. Read your text carefully.
Characters and segments
A long SMS is split into several segments that are joined together on the recipient's phone. How many characters fit depends on which characters you use:
| Character set | First segment | Each additional segment | Maximum (10 segments) |
|---|---|---|---|
| Standard characters (GSM) – letters, digits, å, ä, ö, é and common punctuation | 113 characters | 153 characters | 1,490 characters |
| Unicode – if the text contains emoji or other special characters | 27 characters | 67 characters | 630 characters |
The first segment holds fewer characters because 40 characters are reserved for the unsubscribe line that's added automatically. The counter shows when your message switches to Unicode.
Tip
A single emoji makes the whole message count as Unicode – which can more than double the cost. Skip emoji in SMS.
What does it cost?
Each SMS segment costs 1 kr including VAT per recipient. Examples:
- A short SMS (1 segment) to 200 people: 200 kr.
- An SMS of 2 segments to 200 people: 400 kr.
The cost is invoiced by Ticsie and isn't deducted from your ticket revenue. You'll find the invoice under Fakturor (invoices) – see Invoices from Ticsie.
Unsubscribing
Every SMS automatically ends with the line "Avreg:" and a link to ticsie.se/avprenumerera. Anyone who unsubscribes receives no more campaigns through Ticsie and is automatically excluded from future SMS campaigns.
Frequently asked questions
How will recipients know the SMS is from me?
Include your name or the event name at the start of the message, for example "Hi from Summer Fest!".
Why does my SMS cost more than I expected?
Either the message is longer than one segment, or it contains a special character or emoji that makes it count as Unicode. Check the counter below the text field.
Why can't I send an SMS?
Either your billing details are missing under Settings, or no contact in the list has a phone number.
Can I send an SMS to everyone who bought a ticket?
Yes, if the buyers gave a phone number. Import the buyers into a list with the quick import and send the SMS to that list. If you want every buyer to give a number, turn on the phone number requirement for the event.